Sonja is a passionate change agent, facilitator, social entrepreneur and Ashoka Fellow with a longstanding career both in the non-profit and for-profit sectors, including start-ups, SMEs and multinationals. Her strategic advice, operational insights and proven methods have supported many new ventures to turn their ideas into viable and impactful organizations.

She believes that the most important questions for the technology sector are not which technologies to use, but to address the “Who” and “How”. Who gets to use technologies, implement solutions and access leadership opportunities in the “Technology for Good” space? And how can technologies create sustainable value in an inclusive way?

Sonja holds Master degrees in Marketing and SME Management and is trained in Design Thinking, Project Management and Principled Negotiation. And to always keep life sweet and soulful, earlier studies also include Sound Engineering and chocolate making. She is a seasoned speaker, including recent speaking engagements at WSIS, WEF and UNWDF, and has been voted one of Switzerland’s 100 Digital Shapers in 2018, 2019 and 2021, and was elected to their Hall of Fame in 2022.