Sonja is a passionate change agent, facilitator, social entrepreneur and Ashoka Fellow with a longstanding career both in the non-profit and for-profit sectors, including start-ups, SMEs and multinationals. Her strategic advice, operational insights and proven methods have supported many new ventures to turn their ideas into viable and impactful organizations.

She believes that the most important questions for the Tech for Good sector are not which technologies to use, but to address the “Who” and “How”. Who gets to use technologies, implement solutions and access leadership opportunities to create positive social impact? And how can technologies create sustainable value in an inclusive way?

Sonja holds Master degrees in Marketing and SME Management and is trained in Design Thinking, Project Management and Principled Negotiation. To always keep life sweet and soulful, earlier studies also include Sound Engineering and chocolate making. She is a seasoned speaker, including recent speaking engagements at WSIS, WEF and UNWDF. Sonja has been voted one of one of Top 100 Women in Social Enterprise in 2023 and has been elected as one of Switzerland’s 100 Digital Shapers in 2018, 2019 and 2021, to then be elected to their Hall of Fame in 2022.