Sustaining Momentum with the Glocalization Model

A key challenge with the project-based model that the international development world relies on is that momentum is constantly interrupted. Just as you begin to understand the depth of a community's challenges and build the trust necessary to collaborate effectively with its stakeholders, the project ends. As a result, impact doesn’t take root, and therefore it doesn’t flourish. This is especially true when the work is led by organisations based elsewhere that leave once the project is done.

What if instead, an organisation’s mission were led and held by local experts embedded within their communities? Creating and scaling impact wouldn't then mean temporarily redirecting resources to a new context to launch a project; it would mean responding to local needs as they emerge, guided by local expertise. The work can be carried forward by people who are already close to the challenge, able to undertake it in ways that make sense for their context. Now impact can build on itself, year to year, no starts and stops determined by the availability of project funding.

This is exactly what WeRobotics' Glocalization Model makes possible. It supports social impact organisations to reach more people and adapt to diverse contexts without losing the continuity that allows collaborative effort to compound into a powerful thing.

Watch the video below to hear Tolullah Oni, Founder and CEO of UrbanBetter, share how the model helped them grow to 10 hubs in under two years, all while keeping shared ownership with local communities at the centre.